Rebranding
Julia Chittolina
I have recreated the Visual Identity of "Honra tua Camisa", a brand in Brazil that promotes and organizes soccer championships. The brand aims to evoke a sense of pride in its audience, encouraging them to support and play with passion.
Brand Atributes
The brand seeks to stimulate in their audience the pride of cheering and playing with claw, always!
The brand archetype of Honra Tua Camisa is "The Hero". Strong, courageous and with "blood in his eyes", this profile is highly productive and ready to face any challenge that comes his way.
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Posted Aug 24, 2023
Rebranding created to "Honra tua Camisa"
