Social media & advertising content

Through the Brand Guidelines of Sofá de Fábrica, I've made the creation of some materials for the company, using creativity and techniques of Graphic Design, Diagramming, and Illustrations.

The brand's visual identity is characterized by the combination of warm tones, which harmoniously contrast with light colors such as a soft sand hue. The choice of minimalist typography adds elegance to the overall design, enabling the creation of icons in the same style. This approach provides remarkable flexibility in the layout, allowing for the substitution of letters with icons in phrases for use on t-shirts, posters, and institutional materials.

This combination of elements gives the brand a distinctive presence while offering the necessary versatility to adapt to various communication contexts, consistently maintaining a cohesive and sophisticated identity.

I designed the visual identity of several advertising campaigns for Sofá de Fabrica, which were broadcasted in the offline and digital environment. Here it's the result of a campaign made for Christmas:

And this is the result of a Promotional Campaign made for Customer's Day: