An annual collector's item built into a full campaign world. New theme, new illustration system, new packaging design every year — this is the 2024 edition. Custom tin lunchbox, original illustration IP, co-branded partner integrations, in-store, digital, and social execution across 6 retail locations.
$34,500 in merchandise revenue. Sold across 6 Michigan locations.
Role: Creative Direction · Illustration · Packaging Design · Campaign Execution
0 likes · 0 views · Mar 31, 2026
An annual collector's item built into a full campaign world. New theme, new illustration system, new packaging design every year — this is the 2024 edition. ...
