Jessica Boyke Marsh
Fractional Creative Director · Campaign Systems · Detroit
New to Contra
Jessica is ready for their next project!
An annual collector's item built into a full campaign world. New theme, new illustration system, new packaging design every year — this is the 2024 edition. Custom tin lunchbox, original illustration IP, co-branded partner integrations, in-store, digital, and social execution across 6 retail locations.
$34,500 in merchandise revenue. Sold across 6 Michigan locations.
Role: Creative Direction · Illustration · Packaging Design · Campaign Execution
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Reframed a promotional bundle into a consumer insight tool. Instead of one catch-all bundle, I split the campaign into two clearly differentiated paths — flower/vape vs. edibles/beverages — letting customers self-select by occasion while giving the brand a read on consumption preferences.
Sold out in under 3 weeks. $9,750 in revenue generated.
Role: Campaign Strategy · Creative Direction · Visual System Design · Retail Execution
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The flagship campaign of New Standard's annual retail program. 14 original illustrated characters — one per brand partner — deployed across a co-branded coupon book, limited edition cooler tote, sticker sets, social, and a limited edition t-shirt drop. 14 brand partner integrations. $750,000+ in co-marketing value directed.
Role: Creative Direction · Illustration · Campaign Design · Print Production · Partner Integration
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Zero-to-brand identity for a cannabis launch entering a crowded market. Built a complete visual system around a bold, high-energy personality — grid-based structure, holographic accents, and color-coded SKU navigation designed for fast decisions at shelf.
Role: Brand Strategy · Visual Identity · Packaging Design · Creative Direction
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