The flagship campaign of New Standard's annual retail program. 14 original illustrated characters — one per brand partner — deployed across a co-branded coupon book, limited edition cooler tote, sticker sets, social, and a limited edition t-shirt drop. 14 brand partner integrations. $750,000+ in co-marketing value directed.
Role: Creative Direction · Illustration · Campaign Design · Print Production · Partner Integration
0 likes · 0 views · Mar 31, 2026
The flagship campaign of New Standard's annual retail program. 14 original illustrated characters — one per brand partner — deployed across a co-branded coup...
