Reframed a promotional bundle into a consumer insight tool. Instead of one catch-all bundle, I split the campaign into two clearly differentiated paths — flower/vape vs. edibles/beverages — letting customers self-select by occasion while giving the brand a read on consumption preferences.
Sold out in under 3 weeks. $9,750 in revenue generated.
Role: Campaign Strategy · Creative Direction · Visual System Design · Retail Execution
0 likes · 0 views · Mar 31, 2026
Reframed a promotional bundle into a consumer insight tool. Instead of one catch-all bundle, I split the campaign into two clearly differentiated paths — flo...
