2SDP Marketing Campaign

Yashna Jhamb

Company Overview:
2SDP, or 2 San Diego Pros, is a company providing web development services. As a Social Media Expert, my role was to create engaging posts for the business to help them grow their online presence. Other than that, I also connected with potential clients and enhanced brand visibility across platforms such as Facebook, Instagram, and LinkedIn.
Brand USP:
2SDP stands out not only for its web development services but also for its dedication to innovation and adaptability. The brand's essence lies in its ability to deliver cutting-edge solutions across a wide array of services.
Challenges Faced:
As a burgeoning web development company, 2SDP faced the inherent challenges of establishing itself in a competitive industry. Our primary hurdles included the need to build a recognizable market presence, attract clients amidst tough competition, and operate within the constraints of a limited budget. Navigating the dynamic landscape of web development trends, creating brand awareness, and adapting to industry shifts were critical components of our journey. Additionally, client retention, lead generation, and building credibility were ongoing focal points. Overcoming these challenges required strategic resource allocation, a commitment to innovation, and a relentless pursuit of client satisfaction.
Some of their Service involves:
1. CPaaS Solutions:
   - Establishing communication channels through Voice, SMS, Toll-Free, and IVR solutions.
2. AI Assistant or Bot Development:
   - Crafting bespoke AI bots, including Q/A Bots, Chatbots, and AI Assistants for diverse platforms.
3. Automobile Look-Up Tool:
   - Offering a proprietary database-driven tool for quick and accurate automobile information lookup.
4. Conversational Offering:
   - Partnering with WhatsApp, Google RCS, SMS, Email, or Notification APIs for conversational commerce, AI bots, and seamless integration with various services.
5. Zapier Alternative:
   - Providing an in-house alternative to Zapier for seamless online integration, offering a cost-effective solution.
6. Cloud Computing (DevOps):
   - Designing, deploying, and managing infrastructures based on AWS, Azure, GCP, or DigitalOcean with a focus on cost-effective multi-cloud solutions.
7. Backup & Storage Services:
   - Developing an enterprise-grade storage and backup service with a focus on disaster recovery and archival storage.
8. Logo & Design Services:
   - Offering comprehensive design services, including logo design and cloud rendering.
9. Website Development:
   - Catering to diverse platforms, including Shopify, WooCommerce, Webflow, and custom developments.
10. UI/UX to Code Conversion:
    - Transforming UI/UX designs into functional code for seamless website development.
11. OAuth/Identity Management Service:
    - Providing secure login options, including One Time Code, social login, LDAP, SSO, and password-less login systems.
12. Digital Marketing Services:
    - Managing social media platforms, creating videos, graphics, and content, and offering SEO writing.
13. API Development & Integration:
    - Developing and integrating APIs to automate processes, such as sending Facebook leads to Google Sheets.
14. App Development:
    - Crafting Android and iOS applications tailored to client requirements.
15. Hosting and Email Marketing:
    - Offering hosting services and pioneering breakthroughs in email marketing with AMP Emails.
Marketing Strategy:
As the Social Media Expert at 2SDP, my goal was to make the brand more visible online and help it grow as a startup.
I studied what others were doing in the market. This research laid the groundwork for creating content that resonates with our audience.
Target Audience:
2SDP caters to everyone from 18-year-olds to those aged 65 and above. Our audience includes people interested in web development, Small Business Solutions, E-commerce, Local Business, Real Estate, Tech Startups, education, and the Wellness Industry Web. 
Content Creation and Calendar Management: 
I worked on creating content and social media posts for the company. I actively engage with our audience through comments and direct messages, building a community with our audience and trying to find potential clients for the business. Reaching out to them using our LinkedIn post. 
Social media Page: 
Instagram page: 2 San Diego Pros 
All the posts were designed by me using Canva. I used Peppertype to generate captions for the post. 
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Posted Nov 20, 2024

As the Social Media Expert at 2SDP, my goal was to make the brand more visible online and help it grow as a startup.

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