Rightcrunch Foods - Social Media Campaign Strategy

As the Social Media Head for Rightcrunch, I spearheaded a comprehensive digital marketing strategy aimed at redefining snacking with healthier alternatives. The strategic initiatives resulted in notable improvements in account engagement, customer satisfaction, organic reach, and overall brand visibility.

Rightcrunch Foods sets itself apart by delivering snacks that achieve an ideal harmony between health and flavor. The brand's unique selling propositions revolve around providing delectable, nourishing bites crafted from premium ingredients, catering to snack enthusiasts who prioritize both taste and well-being.

The brand initially grappled with making a mark in the market, finding the right balance between tasty and healthy snacks, and managing effective marketing on a tight budget. They also faced the common challenges of standing out in a competitive industry, educating consumers about their unique offerings, and building trust. Overcoming these challenges involved identifying suitable influencers and creating compelling email campaigns for customer retention, all without relying on paid ads.

As the Social Media Head at Rightcrunch Foods, my primary goal was to overcome the challenge of building a competitive online presence. Along with that, my goal was to generate more engagement on social media and also help them to grow as a start-up. 

I initiated my journey at Rightcrunch Foods by delving deep into the marketing landscape, meticulously studying trends, and closely monitoring our competitors' strategies. This intensive research laid the foundation for a detailed content plan tailored to resonate most effectively with our target audience.

Here is an example of how we use to create Google Docs for competitive research and to collect data. 

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Gender: Both Male and female. 

Age: between the ages of 18 to 65+

Interest: Everyday Health, Yoga (spirituality), Tea (non-alcoholic beverage), Organic food (food and drink), Small business owners, Food and restaurant Page admins, Cheese (dairy product), Chips and, dip, Cracker (food), Gourmet Foods, House party. 

Custom Audience: We also used some of our audience which we got from our website: Website, Add to Cart last 90 days, Initiate checkout last 90 days, Page Views 180 days, View content last 90 days, Website Visitors 90 days, Engagement – Instagram, and Instagram Audience 180 days. 

Social Media Platforms: Emphasizing Facebook and Instagram for engaging visuals and direct customer interaction.

I orchestrated a comprehensive content strategy at Rightcrunch Foods, involving meticulous planning and seamless execution. Each piece of content, from visually captivating posts to compelling captions, was crafted to align seamlessly with our brand identity and resonate with the diverse preferences of our audience. 

Some examples of our social media posts: Rightcrunch® (@right.crunch) (instagram.com)

I implemented a highly effective email automation system at Rightcrunch Foods, strategically creating personalized flows on Shopify tailored to each stage of our customers' journey. By strategically sharing benefits, we kept customers engaged and well-informed, contributing significantly to our successful retention efforts. 

Below is a snapshot of the email automation setup we utilized for our impactful email newsletters.

Here is an example of our newsletter created by me using canva. 

Our most valuable asset at Rightcrunch Foods was Instagram Insights. It played a crucial role in assessing the performance of our posts and stories, offering valuable data that allowed us to refine our social media strategy continually and achieve consistent improvement.

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As the Social Media Head at Rightcrunch Foods, I strategically initiated impactful collaborations with influencers. This process included identifying suitable influencers, negotiating collaboration terms, and ensuring consistent follow-ups for content creation.

Going beyond scheduled content, I proactively interacted with our audience through comments, direct messages, and interactive posts. This not only fostered a sense of community around the brand but also yielded valuable insights into customer preferences and expectations. We actively sought feedback through surveys, making data-driven changes to our products based on customer input.

Name: Rahul Verma

Age: 28

Gender: Male

Occupation: IT Professional

Income: ₹600,000 - ₹800,000 per year

Location: Banglore

Background: Rahul is a tech enthusiast and health-conscious individual working in the IT sector. His busy lifestyle demands convenient yet nutritious snack options. As an Indian, he values snacks that offer a blend of traditional flavors and modern health standards.

Rahul prioritizes a healthy lifestyle and seeks snacks that align with his fitness goals.

Convenience is crucial for Rahul; he looks for snacks that can easily fit into his on-the-go routine.

As a modern Indian, Rahul appreciates brands that combine traditional tastes with contemporary health trends.

Maintaining a balance between work and health requires snacks that are both tasty and nourishing.

Finding healthier alternatives to traditional snacks that suit his taste preferences is a priority.

Rahul often shops for groceries online due to time constraints.

He actively follows health and wellness influencers on social media, seeking recommendations for nutritious snacks.

Reviews, nutritional information, and brand transparency influence Rahul's snack choices.

Right Crunch Foods offers Rahul a range of healthier snack options that cater to his taste and nutritional requirements.

The brand's commitment to providing delicious, wholesome bites using quality ingredients resonates with Rahul's health-conscious values.

The innovative and diverse snack offerings by Right Crunch Foods align with Rahul's desire for modern and nutritious choices.

At the helm of Rightcrunch Foods' digital marketing initiatives, I orchestrated the inception of a meticulously tailored content strategy seamlessly aligned with the brand's unique identity and the discerning preferences of our target audience.

The implementation of this strategy proved highly successful, evident in the substantial surge in social media engagement. Our visually appealing and relevant content struck a chord with our audience, cultivating a dynamic and interactive online community.

Strategic collaborations with influential figures in our industry played a pivotal role. This engagement not only fortified our brand positioning but also yielded compelling content that significantly amplified our social media presence and engagement.

In tandem with our proactive approach to customer queries, we actively sought and capitalized on valuable feedback. This customer-centric approach fortified our relationship with the audience and served as an invaluable feedback loop for continuous improvement.

Our email campaigns emerged as a cornerstone in our customer retention endeavors, delivering exceptional results. Notably, our retention success was achieved organically, without resorting to paid advertising. The efficacy of our email newsletters played a pivotal role in nurturing sustained engagement and loyalty within our customer base.