Childroo Brand Identity a loving story.
A. Ashmawy
The Childroo Brand Identity is a loving story built on the core of Kangaroo Parenting principle.
The project’s goal was to translate this warm narrative into a trustworthy brand identity for mothers. Developed a complete Visual Identity System and foundation for the core UI/UX Design, centered on a charming family of kangaroo characters to guide parents to safe, quick sleep.
The unified Mascot Illustration system ensures cohesive Branding across every digital touchpoint. T
This playful, character-driven design translates the complex sleep solution into a simple, delightful, and highly recognizable user journey.
he cheerful kangaroo family provides a constant source of Parent Support and guidance within the Design.
This Visual Language delivers the brand's message with heart, serving as the essential, empathetic foundation for the entire branding and at last the mobile application.
These characters star in a variety of custom-designed scenes,
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Posted Nov 7, 2025
The Childroo Branding is a loving story built on the core Kangaroo Parenting. Creative direction was pure storytelling, led by a fully illustrated kangaroos.
