Brand Identity & Visual System Centered on Consumer Psychology.
A. Ashmawy
Brand Identity and Compelling Visual System for Restaurant Branding
This highly memorable, witty approach is anchored by an expressive cow mascot. The project delivers a uniquely friendly, premium aesthetic for the Food Branding sector, built for modern cravings.
Using a carefully curated, mouthwatering color palette to trigger appetite. We defined a singular, Cohesive Art Direction that is both creative and consistent across all touchpoints.
Creative Execution was achieved through consistent application across all channels
From digital presence to physical Packaging Design. The witty illustrations and dynamic visuals maintain a cohesive, high-impact presence. This cross-platform consistency elevates the brand experience, ensuring Kasa’s generous, high-quality offerings are visually irresistible, driving immediate consumer desire and market visibility.
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Posted Nov 3, 2025
My design strategy was to create an identity for viewers not just to feel its witty. but to make them feel its something very expressive and eye-catching.
