Visual System Design for JOY & CO

A.

A. Ashmawy

JOY & CO a curated home decor E-commerce

Required a distinctive, high-end look. The main result was a vibrant Visual System featuring bold Geometric Patterns and a dynamic color palette, bringing "Handpicked for Your Space" to life through a premium, joyful customer experience.
The core idea was a unique, modular visual language born directly from the logotype's letterforms. This strategic decision embeds the brand name within dynamic, Geometric Patterns and vibrant colors, ensuring instant recognition across every touchpoint. This bold, high-energy Brand Identity creates a Transformative look for the home goods sector.
Project implementation utilized the letterform-based patterns across all Packaging Design and marketing collateral. This ensures powerful, subliminal brand recognition in every unboxing and retail interaction. This consistent visual language and tactile presentation are essential for high-impact E-commerce Branding, reinforcing the premium Brand Identity and driving customer loyalty.
 Project done at boopin with regional creative director Lyna Domiatti and Art Director Ahmed Mahmoud Ashmawy.
Project done at boopin with regional creative director Lyna Domiatti and Art Director Ahmed Mahmoud Ashmawy.
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Posted Nov 7, 2025

Brand Identity for JOY&CO, a curated home decor E-commerce . Outcome was a vibrant Visual System featuring bold Geometric Patterns and a dynamic color palette