One project that truly challenged me creatively and strategi...

One project that truly challenged me creatively and strategically is Ezzi. a business consulting and management company helping individuals and companies identify opportunities, build strong concepts, and launch with confidence.

I led the brand identity with a clear direction:

create a trust-driven corporate feel with an out-of-norm personality that stands apart in the business market.

The identity is built around a geometric logomark using directional arrows to symbolize movement, opportunity, and forward thinking. Paired with a modern logotype and a clean, unconventional color palette designed to deliver meaning not noise.

What it reinforced:

→ Clarity beats trends

→ Meaningful details make brands memorable Tools : Illustrator, Photoshop, my sketchbook check the full project here