Plan B — Fast Food Brand Refresh
Ali Syed Touqeer
No Gimmicks. Just Flavor.
About Plan B
Plan B is a contemporary fast-food brand built around freshly made food, bold flavour and an uncomplicated approach to eating well.
The objective was to refresh the existing brand into something more distinctive, energetic and relevant — creating a stronger personality that could stand out in a crowded fast-food category.
Our Role
Brand Refresh · Positioning · Creative Direction · Visual Identity · Packaging · Brand Experience
We refreshed Plan B from its brand positioning through to its visual identity and creative direction.
The new system gives the brand a more confident and recognizable personality — simple, playful and direct, with an attitude that puts the food and flavour first.
Creative Direction
The refreshed identity is built around bold simplicity.
A playful custom wordmark, expressive typography, high-impact red, simple graphic elements and direct messaging create a visual language that feels fresh, energetic and instantly recognizable.
The result is a flexible identity designed to work with equal impact across storefronts, packaging, menus, delivery and social media.
Build a premium brand people choose.
Let’s talk.
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Creative Direction & Brand Design
Syed Touqeer Ali
Strategy · Visual Identity · Packaging · Art Direction
Daydreamers Branding Agency
© 2026 Daydreamers Branding Agency
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Posted Oct 8, 2026
Refreshed Plan B's brand identity to enhance personality and market presence.
