Takht Jamsheed — Persian Restaurant Brand Refresh
Ali Syed Touqeer
A Legacy of Persian Hospitality
About Takht Jamsheed
Takht Jamsheed is an established Persian dining destination, serving authentic Iranian cuisine since 2002.
Rooted in the richness of Persian culture and hospitality, the objective was to refresh the brand with a more distinctive and refined identity — honouring its heritage while creating a stronger, more contemporary dining experience.
Our Role
Brand Strategy · Brand Refresh · Positioning · Creative Direction · Visual Identity · Art Direction · Brand Experience.
We evolved Takht Jamsheed’s identity around its strongest asset — its Persian heritage.
The refreshed system brings greater character, consistency and sophistication to the brand while preserving the sense of authenticity and familiarity built over more than two decades.
Creative Direction
The identity draws inspiration from the grandeur of ancient Persia and the legacy of Persepolis.
A bespoke royal emblem, expressive serif typography, deep burgundy and warm gold create a visual language that feels established, cultured and timeless. The paired royal profiles symbolize heritage, hospitality and continuity — transforming historical influence into a refined contemporary identity.
Authentic Persian Dining.
Build a premium
brand people choose.
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Creative Direction & Brand Design
Syed Touqeer Ali
Strategy · Visual Identity · Packaging · Art Direction
Daydreamers Branding Agency
© 2026 Daydreamers Branding Agency
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Posted Oct 9, 2026
Takht Jamsheed is a Persian dining brand blending rich cultural heritage, timeless elegance and authentic hospitality into a refined dining experience.
