Caloria Mania Brand Refresh & Visual Identity
Ali Syed Touqeer
CALORIA MANIA — Healthy Food Brand Refresh & Visual Identity
Taste. Feel. Relive.
About Caloria Mania
Caloria Mania is a contemporary healthy food brand focused on nutritious meals, freshness and balanced living. The objective was to refresh its identity with a more distinctive, modern and approachable personality — strengthening its positioning while making healthy eating feel enjoyable, convenient and accessible.
Our Role
Brand Strategy · Brand Refresh · Creative Direction · Visual Identity · Food Packaging · Brand Experience
We developed a cohesive visual identity for Caloria Mania, bringing greater consistency and character to the brand across meal packaging, salad containers, takeaway bags, staff uniforms, signage and customer touchpoints.
Creative Direction
The identity is inspired by natural freshness, mindful eating and everyday well-being.
Expressive serif typography, a calming palette of botanical greens and organic illustrations create a distinctive visual language that feels fresh, contemporary and welcoming. A circular brand emblem adds versatility, while clean packaging layouts balance nutritional information with visual appeal.
The result is a recognizable, lifestyle-driven identity that celebrates healthy food without compromising on taste, enjoyment or convenience.
Caloria Mania. Taste. Feel. Relive.
Build a premium brand people choose.
Let’s talk.
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Creative Direction & Brand Design
Syed Touqeer Ali
Strategy · Visual Identity · Packaging · Art Direction
Daydreamers Branding Agency
© 2026 Daydreamers Branding Agency
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Posted Oct 10, 2026
A fresh, contemporary identity for Caloria Mania, combining botanical greens, expressive typography and packaging that celebrates healthy eating.
