SND (Salad. Nibbles. Dessert.) is a contemporary food and lifestyle brand built around balance, nourishment and everyday enjoyment. The objective was to create a fresh, distinctive identity that makes healthy eating feel effortless, joyful and approachable — celebrating life’s small pleasures.
We developed a cohesive brand identity for SND, transforming a simple food concept into a lifestyle-driven brand. The identity was designed to extend across packaging, menus, digital communication and everyday customer touchpoints, creating a consistent and memorable brand experience.
Creative Direction
The identity is inspired by simplicity, positivity and mindful indulgence.
A fresh, contemporary visual language balances playful expression with thoughtful simplicity. Approachable typography, expressive graphics and a warm, lifestyle-driven personality create an identity that feels youthful, welcoming and memorable.
The result is a brand that celebrates everyday moments, encouraging people to enjoy food with a sense of balance, happiness and freedom.