Where Flowers, Chocolate & Gifting Become an Experience
About HAMS
HAMS is a premium floral and gifting brand bringing together flowers, chocolates and thoughtfully curated gifts under one refined experience. The objective was to create an identity that feels elegant, contemporary and emotionally expressive — positioning HAMS beyond a traditional flower shop and creating a distinctive presence across every brand touchpoint.
We developed a cohesive identity system for HAMS, from its core visual language to packaging and brand applications.The creative direction balances modern luxury with warmth and emotion, creating a brand that feels sophisticated, memorable and beautifully suited to the art of gifting.
Creative Direction
The identity is built around a simple thought Gifting is more than the object. It’s the feeling behind it. Refined typography, a sophisticated colour palette and considered packaging come together to create a consistent HAMS experience across flowers, chocolates and gifting.