Guilia is a chocolatier and patisserie brand built around beautifully crafted chocolates, desserts and gifting experiences. The objective was to refresh the existing brand and give it a more distinctive, contemporary and premium presence while retaining its established character.
We refreshed Guilia’s visual identity and creative direction to create a stronger and more cohesive brand experience. The new system brings greater confidence and personality to the brand — from its identity and colour language to packaging and customer touchpoints.
Creative Direction
The refreshed identity balances classic elegance with contemporary expression.
Refined typography is paired with bold stripes, rich chocolate tones and vibrant orange to create a visual language that feels sophisticated yet full of energy — giving Guilia a distinctive presence across packaging, retail and gifting..