Introducing Fitness Maniac, a brand

Introducing Fitness Maniac, a brand identity for a local gym.

The logomark brings together the initials F and M in a sharp, angular form, giving the brand a sense of strength and movement.

Cool blue gradients, clean typography and refreshing imagery balance that energy. The aim was to capture both the intensity of training and the feeling of cooling down afterwards.

From the logo to membership cards, merchandise and signage, the identity carries one consistent mood: active, fresh and confident.💯 Any GOATS?