Concept: What if we made

Concept: What if we made a luxury hotel for pets that treats them like humans? The Great Dane started with that question. I put budget and business logistics aside and imagined a pet hotel around the experience I’d actually want for them.

Comfortable bedrooms. A rooftop pool. A garden to explore. A café to spend time together before saying goodbye.

For the visual direction, I leaned into slightly vintage, boutique hospitality. Warm browns, refined typography and AI imagery that makes an imagined place feel real.

The interesting challenge was making luxury mean something from a pet’s perspective. A beautiful room might impress the owner, but space to move, somewhere quiet to rest and a sense of comfort give that room a purpose. What facilities would be useful addition to the website? Check it out.