LinkedIn Copywriting & Management for a Business Page

Why did they need me?

When SalesRoads approached me, they were missing out on the potential benefits of having a strong social media presence on LinkedIn. Their sales pipeline was heavily reliant on referral sites and word-of-mouth, which was limiting their growth potential.

To address this issue and fast-track their sales cycle, SalesRoads hired me to leverage my copywriting and LinkedIn management skills to build their social media presence and attract more organic and social leads.

How did we build our content strategy?

Our content strategy focuses on showcasing the unique values and methodologies that differentiate SalesRoads from other vendors.

We create five copies per week and employ a variety of tactics to boost engagement, such as incorporating visuals, carousels, polls, and video content.

What do I do?

• Write and edit copies based on our content strategy.
• Create visuals following the brand rules.
• Plan interviews with the founder for supporting quotes, insights, and video content.
• Turn interviews into video clips for LinkedIn.
• Post 5 copies per week.
• Engage with the community.
• Keep track of metrics and iterate the strategy.

How is the project going?

Since August, SalesRoads has been consistently posting content and engaging with their community. As a result, they have been able to promote their initiatives, such as webinars and whitepapers, attract more organic traffic, and drive social leads.

You can see the exported LinkedIn analysis file, data from August 1, 2022, to April 1, 2023, here. 👇🏻

https://docs.google.com/spreadsheets/d/1YknqAAPr9W834-ZQWHGFuZHVkFti0_VJ/edit?usp=sharing&ouid=114831261366877372525&rtpof=true&sd=true

In summary:

• 248 posts
• 1,979 reactions
• 85 comments
• 238 reposts
• 94,878 impressions
• 8,789 engagement rate
• 1,948 clicks
• +652 followers