When I started working with SalesRoads, they were not utilizing email as a marketing channel to target their marketing eligible contacts.

Recognizing the potential of email marketing, SalesRoads asked me to develop a monthly sales newsletter to help them engage with their leads and prospects.

Our content strategy for the newsletter is aligned with SalesRoads' monthly focus. I set newsletter topics each month to promote related content, such as blog articles, webinars, or white papers.

I write the copy, create incorporate visuals, and nurture the newsletter with supporting content such as podcasts, blog articles, and LinkedIn posts/insights/videos from industry experts.

Once I have created the newsletter draft, I seek feedback from the marketing manager to ensure that the content is aligned with the company's overall messaging and goals.

After making the necessary edits, I upload the final copy and visuals onto Active Campaign and format it to fit the company's newsletter template.

February Newsletter: https://tplshare.com/o75TAOX March Newsletter: https://tplshare.com/RvCOlbz