Market research for NGOs

Worked with a non-profit institution and a podcast

Here is an example of my podcast project:

Conducted market research to understand trends, potential population and define our target audience.

I defined the research objectives: I identified the research questions I wanted to explore and the objectives I wanted to achieve through our podcast in terms of engagement, awareness and reach.

I chose the research method: I determined the most suitable research method(s) for gathering information based on my research objectives, budget, and available resources. Possible methods for a podcast exploring the podcast topic included interviews, case studies, and social media analysis of relevant media.

I identified my target audience: I determined the demographics and characteristics of my intended audience, including factors such as age, gender, location, and political or religious affiliations.

I collected and analyzed data: I conducted my research using my chosen method and collected relevant data. Once I had gathered the information, I used analytical techniques to interpret the data and derive meaningful insights.

I reported findings and made recommendations in the form of a story to ensure everyone can make the best use of my insights: I presented the findings , drawing conclusions and making recommendations based on the insights I had gained. I used this information to inform the direction of future episodes of the podcast and to engage with our audience in a way that was informative and thought-provoking.