I use data to tell actionable stories

Market research for NGOs

Used market research to guide the direction of the organization/podcast in a way that is informative and thought-provoking.

Statistician
Market Researcher
Content Writer

Customer lifetime value modeling
Customer lifetime value modeling

LTV (lifetime value) modeling is a technique that estimates the net profit a customer will generate for a company throughout their entire business relationship.

Google BigQuery
Python
scikit-learn

Marketing Strategy for Luxury Retailer
Marketing Strategy for Luxury Retailer

Developed a comprehensive marketing strategy to increase brand awareness and drive sales using raw data.

Data Scientist
Marketing Strategist
Looker
Python
SQL

Customer Base Audit for B2C Company
Customer Base Audit for B2C Company

Performed a customer base audit using data analysis to provide insights into the company's customer retention and acquisition strategies.

Data Scientist
Marketing Strategist
Keynote
Python
SQL