Improved Local SEO For An Ecommerce Store In Michigan

I worked with a local ecommerce store in the US to enhance their online presence and improve their search engine rankings. This project involved a focused approach to local SEO, content management, and digital marketing strategies to increase the store's visibility in local search results and drive more sales.

How I Outranked Their Local Competitors For This Local Ecommerce Store

Local SEO Audit

Conducted a comprehensive SEO audit to identify technical issues and optimization opportunities specific to local search.

Analyzed the website's current performance using various SEO tools.

Keyword Research

Performed localized keyword research to identify high-potential keywords relevant to the store's products and location.

Developed a targeted keyword strategy to enhance the website's visibility for these local search terms.

On-Page SEO

Optimized meta titles, descriptions, headers, and product descriptions with localized keywords.

Enhanced the website's internal linking structure to improve navigation and crawlability.

Content Strategy

Created and managed high-quality, locally-focused content tailored to the store's target audience.

Developed a content calendar to ensure consistent publication of valuable, local content.

Local Listing Management and Citations

Claimed and optimized the store's Google Business Profile (GBP).

Ensured consistency of NAP (Name, Address, Phone Number) information across all online directories.

Added relevant photos, updated business hours, and engaged with customer reviews on GBP.

Responded promptly and professionally to customer reviews to enhance engagement and build trust with local customers.

Off-Page SEO

Built high-quality backlinks from local websites and directories to improve domain authority.

Engaged in strategic outreach to gain links from locally relevant sources.

Technical SEO

Addressed technical issues such as site speed, mobile-friendliness, and crawl errors.

Implemented structured data to enhance local search visibility.

By focusing on comprehensive local SEO practices, GBP optimization, and continuous optimization, I successfully enhanced the online visibility and performance of the client's website, driving substantial business growth and increased sales.