Increased Search Rankings For A UK-Based B2B Website

I undertook a project to boost the search rankings of a UK-based B2B website. The project involved end-to-end SEO execution, from strategy to implementation, in collaboration with a web developer and a content writer. We built the website from scratch with SEO best practices in mind. Within 2 months of launch, the site began generating qualified leads, and by month 6, we achieved #1 rankings for the client’s main target keywords.

Performed in-depth keyword research focused on commercial B2B terms relevant to the client’s industry.

Developed a keyword targeting strategy aligned with both buyer intent and search volume.

Optimized all core elements including meta titles, descriptions, H1s, and content.

Structured internal linking to support SEO silos and improve crawl depth.

Worked closely with a content writer to produce authoritative, SEO-driven content targeting industry-specific topics.

Built a content calendar for ongoing blog and landing page development, aligned with keyword and funnel goals.

Acquired high-quality backlinks through targeted outreach and strategic placements.

Focused on building relevance and authority in the client’s niche through editorial links and mentions.

Addressed key issues including mobile usability, page speed, and crawl errors.

Implemented structured data (Schema markup) to enhance SERP appearance and click-through rates.

Monitored KPIs using Google Analytics and Search Console.

Continuously refined on-page and off-page strategies based on real-time performance data.