As a copywriter at KOL Cosmetics, my role is to develop creative and compelling copy that enhances our brand’s online presence and drives customer engagement. By adhering to brand guidelines and tone of voice, I ensure that every piece of content reflects our brand’s identity and values.

My Role and Responsibilities:

Website and Product Copy: I create captivating copy for website pages, product descriptions, landing pages, and promotional campaigns, ensuring alignment with our brand guidelines and tone of voice.

Collaborative Innovation: I work closely with marketing, design, and product teams to brainstorm and develop innovative concepts and messaging strategies for marketing campaigns and initiatives.

Email Marketing: I write engaging and persuasive email marketing campaigns, including subject lines, body copy, and calls to action, to drive customer engagement and conversions.

Social Media Content: I craft engaging social media content, including captions, posts, and ads, to build brand awareness, foster community engagement, and drive traffic to our website.

Research and Accuracy: Conducting thorough research and gathering relevant information, I ensure the accuracy and credibility of all content to support our copywriting efforts.

SEO Optimisation: I optimise website copy and content for SEO by incorporating relevant keywords and best practices to improve search engine rankings and visibility.

Proofreading and Editing: I meticulously proofread and edit copy to ensure clarity, accuracy, and consistency, maintaining adherence to our brand voice and style guidelines.

Industry Awareness: Staying updated on industry trends, consumer insights, and competitor activities, I identify opportunities and best practices for copywriting and content creation.

Brand Messaging Development: I contribute to the development of brand messaging guidelines, copywriting standards, and content strategy to maintain consistency and cohesion across all channels.