Opulence Perfumery — A Luxury Shopify Storefront

We designed Opulence to slow people down, on purpose. In a category that often shouts, we made a site that whispers and guides. The IA was rebuilt around how people choose scent: by memory and mood. That’s why the Discovery Set sits close to the hero and why the PDP explains through a scent pyramid, longevity, and pairing, all before asking for the sale.

We wrote microcopy that answers doubts where they appear: shipping near “Add to Bag,” returns above reviews, care instructions beside the bottle image. We tuned performance like a product team: controlled hero LCP, lazy-loaded carousels, and JSON-LD for richer search. The result wasn’t just a “luxury theme”, it was a store that behaves like a boutique.