RKG - Branding and LOGO Identity

RKG, a hospitality brand in Haldwani looking for a logo, wanted a symbol people could trust. Our process began with a study of local aesthetics and guest expectations. We explored the balance between modern elegance and the warmth of a mountain town.

Three rounds of moodboards later, we arrived at a minimal mark, one that could sit proudly on a signboard, a menu, or embroidered on linens.

The brand colors were inspired by the region’s natural palette: warm neutrals, subtle greens, and gold accents. Each touchpoint, from letterhead to packaging, was designed to carry the same voice.

For us, it wasn’t about making RKG look like any other luxury hotel chain. It was about giving them a visual identity that feels rooted in its place, yet future-ready.