Pre-Launch Strategy + Community Management
Ayla Mourtada
Role
As the lead strategist, I crafted and executed the pre-launch plan
Work & Achievements
Managed pre-launch campaign: From competitive analysis to strategy execution.
Curated list of influencers and assisted in the outreach process for gifting.
Liaised with over 20 influencers and key bloggers to extend public relations efforts.
Designed brand book and affiliate deck for PR and influencer initiatives.
Brand Book Design Preview
Brand Book Design Preview
Analytics
Analytics
Analytics
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Posted Jan 19, 2023
Modern, luxurious fashion brand
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