EASTWAVE Concept
Ayla Mourtada
Consultant
Marketing Strategist
Social Media Manager
Instagram
Overview
EASTWAVE Concept needed help increasing their brand's engagement and awareness on Instagram. I helped them re-identify their target audience for this project, create an engaging design that was true to their brand, and develop a social media strategy to reach their target audience.
Goals/Requirements
• Optimizing EASTWAVE's social bios
• Kickstarting affiliate program
• Posting consistently and cultivating creative & engaging stories
Results
Conceptualized and executed content strategy, resulting in a 50% organic increase in Instagram impressions over four months.
Consulted founders on optimizing their target audience based on findings from analytics and restructured marketing efforts accordingly.
Increased organic reach by 20% through impactful targeted messaging for social media campaigns, resulting in over 200 web clicks per month.
Reduced tech stack costs by recommending optimal alternatives for content scheduling and influencer management, improving productivity by 30%.
Thank you for everything you have done so far to help better EW's following, engagement and overall brand perception. Your efforts are definitely appreciated! Really proud of the organic growth we have achieved and we loved that we did not have to hold your hand once!
Judy Daghestani
Co-Founder, EASTWAVE CONCEPT
