Case Study: Enhancing Lead Generation for a Dubai Real Estate C

A Dubai real estate company faced high costs and limited brand visibility, relying heavily on Bayut, Property Finder, and Dubizzle. With a 10,000 AED monthly Google Ads budget and a Cost Per Lead (CPL) of 300-500 AED, their goals included reducing reliance on these platforms, lowering CPL, and improving their website’s conversion rates.

Strategy: The website and landing pages were redesigned for better usability and conversions, including lead capture forms and chatbots. SEO was optimized with a focus on high-value keywords and technical improvements. A content strategy involved publishing three SEO-optimized blog posts weekly and promoting them via social media and email. Google Ads campaigns were refined to target brand-related keywords, and remarketing campaigns were implemented to re-engage previous visitors.

Results: Direct traffic increased by 70%, reducing platform dependency. Brand recognition rose with a 50% increase in direct visits. CPL decreased to 250 AED, enhancing ROI. Lead generation improved from 25 to 40 leads per month, and conversion rates increased by 30%.

The integrated approach demonstrated the effectiveness of a comprehensive digital marketing strategy in achieving sustainable growth and improved lead generation.