AMSEV - Logo & Brand Identity

AMSEV Tagline: Innovation For All Industry: Tech – Software & Call Center Solutions

AMSEV positions itself at the intersection of innovation, accessibility, and customer service. The brand reflects high-tech precision, futuristic thinking, and inclusive innovation for businesses and consumers alike.

Symbol: The circular icon encloses a stylized “M” in a gradient blend of blue and purple. The circle represents completeness and global reach, while the “M” reinforces brand recognition.

Typography: Strong, modern sans-serif font emphasizing professionalism and technological excellence.

Tagline: Clean, uppercase sans-serif font, in a subtle purple tone that complements the logo symbol.

1. Primary Logo (Full Color)

Use: Official documents, website headers, pitch decks.

Includes: Icon + AMSEV + tagline.

2. Icon Only

Use: App icons, favicons, social media avatars.

Highlights: The stylized “M” inside the circle.

3. Horizontal Layout

Use: Navigation bars, email signatures.

Format: Icon on the left, wordmark and tagline to the right.

4. Monochrome / Reversed Logo

Use: Black & white prints, dark backgrounds.

Heading: Poppins Bold / Montserrat Extra Bold

Body Text: Roboto Regular / Lato Light

Tagline: Uppercase Sans Serif – Light / Medium

Website, dashboard UI, and mobile app interfaces

Corporate documents, business cards

Software packaging and digital brochures

Call center agent IDs, uniforms, and branded merchandise

LinkedIn banners, social media posts