BIT Global is a comprehensive B2B and B2C digital marketplace tailored for the construction industry. The platform simplifies procurement, connects buyers with verified suppliers, and manages end-to-end workflows — from product discovery to RFQs and order fulfillment. It serves both large enterprises and small construction businesses, offering a seamless experience whether buying or selling.

The core objective was to create a scalable, user-centric platform that digitizes traditional construction trading operations. The solution supports:

Exploration of 5000+ products and services

Easy request-for-quotation (RFQ) and comparison

Nearby product discovery and supplier engagement

Warehouse, order, and team management

Transparent communication across stakeholders

As the UI/UX Designer, I led the full product design lifecycle, including:

User journey mapping for both B2B and B2C flows

Designing responsive, high-fidelity mockups

Creating reusable UI components and a scalable design system

Collaborating with developers and stakeholders for design handoff

Iterating designs based on feedback from usability testing sessions

Conducted competitor analysis of global e-commerce and procurement platforms to identify industry standards and UX gaps

Defined buyer and seller personas, with a focus on construction-specific needs like bulk orders, delivery tracking, and service requests

Mapped key user journeys around:

Developed low- and mid-fidelity wireframes to outline marketplace navigation, order management, and team workflows

Created interactive prototypes to simulate real flows like:

Built a clean, professional design system using bold typography, iconography, and brand-friendly colors

Emphasized usability for construction professionals with varying digital literacy

Created component-based layouts for modular use across product cards, service listings, dashboards, and RFQ views

Ensured accessibility, consistency, and responsiveness across desktop environments

Conducted feedback sessions with real users from construction businesses

Key improvements based on usability testing:

✅ Unified B2B & B2C Marketplace Experience ✅ Smart RFQ and Quote Comparison Flow ✅ Category & Service-Based Browsing ✅ Location-Aware Product Discovery ✅ Role-Based Dashboards (Seller, Buyer, Admin) ✅ Integrated Warehouse and Order Management ✅ Team Communication & Notifications ✅ Scalable Component-Driven Design System

BIT Global transforms the fragmented, offline construction trading space into a streamlined, digital-first experience. With strong UX foundations, clear workflows, and enterprise-ready UI, the platform delivers a scalable solution that meets the needs of industrial suppliers, service providers, and buyers alike. The final product is not only functionally rich but also visually structured to build trust and drive adoption across the construction ecosystem.