B2B and B2C E-Commerce Website Design.
Raza Ul Mustafa
Project Overview
BIT Global is a comprehensive B2B and B2C digital marketplace tailored for the construction industry. The platform simplifies procurement, connects buyers with verified suppliers, and manages end-to-end workflows — from product discovery to RFQs and order fulfillment. It serves both large enterprises and small construction businesses, offering a seamless experience whether buying or selling.
The core objective was to create a scalable, user-centric platform that digitizes traditional construction trading operations. The solution supports:
Exploration of 5000+ products and services
Easy request-for-quotation (RFQ) and comparison
Nearby product discovery and supplier engagement
Warehouse, order, and team management
Transparent communication across stakeholders
My Role
As the UI/UX Designer, I led the full product design lifecycle, including:
User journey mapping for both B2B and B2C flows
Designing responsive, high-fidelity mockups
Creating reusable UI components and a scalable design system
Collaborating with developers and stakeholders for design handoff
Iterating designs based on feedback from usability testing sessions
Working Process
🔍 Discovery & Research
Conducted competitor analysis of global e-commerce and procurement platforms to identify industry standards and UX gaps
Defined buyer and seller personas, with a focus on construction-specific needs like bulk orders, delivery tracking, and service requests
Mapped key user journeys around:
Product search and filtering
RFQ creation and comparison
Warehouse and inventory coordination
Real-time supplier communication
🧩 Wireframing & Prototyping
Developed low- and mid-fidelity wireframes to outline marketplace navigation, order management, and team workflows
Created interactive prototypes to simulate real flows like:
Browsing products by category
Submitting and managing RFQs
Viewing nearby products with geo-awareness
Managing orders and warehouse inventory
🎨 UI Design
Built a clean, professional design system using bold typography, iconography, and brand-friendly colors
Emphasized usability for construction professionals with varying digital literacy
Created component-based layouts for modular use across product cards, service listings, dashboards, and RFQ views
Ensured accessibility, consistency, and responsiveness across desktop environments
🧪 Testing & Iteration
Conducted feedback sessions with real users from construction businesses
Key improvements based on usability testing:
Streamlined navigation between product categories and services
Added filters, ratings, and trusted badges for supplier credibility
Improved layout spacing and card hierarchy for easier scanning
Integrated location-aware "Nearby Products" to promote local sourcing
Key Features Delivered
✅ Unified B2B & B2C Marketplace Experience
✅ Smart RFQ and Quote Comparison Flow
✅ Category & Service-Based Browsing
✅ Location-Aware Product Discovery
✅ Role-Based Dashboards (Seller, Buyer, Admin)
✅ Integrated Warehouse and Order Management
✅ Team Communication & Notifications
✅ Scalable Component-Driven Design System
Conclusion
BIT Global transforms the fragmented, offline construction trading space into a streamlined, digital-first experience. With strong UX foundations, clear workflows, and enterprise-ready UI, the platform delivers a scalable solution that meets the needs of industrial suppliers, service providers, and buyers alike. The final product is not only functionally rich but also visually structured to build trust and drive adoption across the construction ecosystem.
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Posted Aug 25, 2024
BIT is a B2B & B2C platform for the construction industry, streamlining sourcing, RFQs, and supplier management in one easy-to-use digital marketplace.
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