1Password x Astrid Loch | Lifestyle Influencer Campaign

Popular for her time on The Bachelor and Bachelor in Paradise, Astrid Loch is an influencer I worked with in Nov. 2021. At the time, we were working towards expanding 1Password's presence in the general consumer audience with a focus on lifestyle. Astrid was a perfect fit for this. We helped her understand how 1Password could help with her day-to-day life while ensuring the content she created aligned with our campaign objectives.