Global Editorial Centre - KE

Introduction

Global Editorial Centre-KE is a college dedicated to helping aspiring writers fulfil their God-given potential as storytellers and authors. Their team of highly qualified instructors is passionate about sharing their knowledge with their students. The goal of this project was to help the client attract new students and streamline their admission process by creating a new website that is easy to use and update.

Problem Statement

The client wanted to increase the number of people applying for admission, but their admission process was manual, with no software or automation in place. They needed help automating the new student application process and creating a new website for it. The client also needed a website that was easy to update with new information such as announcements, upcoming events, course dates, and news.

Research and Discovery

I conducted a thorough analysis of the client's business, their audience, and their competitors. I discovered that the client's competitors had more modern and user-friendly websites that made it easier for potential students to navigate and apply. This analysis helped guide my approach to the design and development of the new website.

Approach to design

By adhering to the client's branding guidelines, I integrated their brand colours into the design to maintain consistency with their other marketing materials. To guarantee ease of use, I tested prototypes with potential users and adjusted the design based on their feedback. The final design features a modern layout that effectively showcases the college's offerings and values, employing engaging visuals to create an atmosphere of passion and opportunity. By prioritizing an intuitive user experience and a consistent, on-brand design, my approach aimed to help the client attract and retain more students.

Development and Implementation

I implemented the new website using WordPress CMS and Elementor Page Builder. This approach allowed me to create a custom design that is unique to the client's needs. The website has sections that provide information on admission requirements, course dates, and available classes, making it easier for potential students to find the information they need. The website also includes an online admission application that streamlines the admission process for the client.

Results

The new website has led to increased inquiries about admission. The website is user-friendly and easy to navigate, which has helped to attract more potential students to the client. The online admission application has also made the admission process easier and more efficient, allowing the client to focus on other areas of their business.

Conclusion

In conclusion, the new website has helped the client attract more potential students and streamline their admission process. The website is easy to update, which has made it easier for the client to keep the website current with the latest information. The project has delivered significant value to the client by increasing their visibility and making it easier for them to attract and convert potential students.