Visual Identity and Logo Design for Celeste Velarde Clavel

Client: Celeste Velarde Clavel.

Scope: Visual identity.

Services: Logo Design, Logo Guidelines, Strategy, Art Direction, Visual Systems.

A logo was created by abstracting the shape of a butterfly using the first letter of the client’s full name.

The process began by sketching multiple arrangements of the letters C + V + C until reaching a result that reflects the client’s identity while remaining easy to read.

The logo was designed with enough visual weight to stand out on both solid backgrounds and images with varying tones, since it will primarily be used on nature photography to mark authorship. Rather than aiming for a static symbol, the intention was to create a dynamic mark.In digital environments, the logo conveys movement, subtly evoking the flutter of a butterfly’s wings

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