For this project, the work began with the client’s existing logo, which was refined to achieve consistent proportions and a more cohesive visual structure. A minimalist color palette was defined, along with four layout variations adapted to square, vertical, and horizontal formats.

For the typography, the Montserrat typeface was selected because it aligns with the visual aesthetic of an architecture studio. Its structural clarity and spatial order reinforce the studio’s identity, conveying a professional character without feeling rigid.

The logo was then explored across different contexts related to the studio’s professional practice, including print and digital applications, business cards, custom T‑shirts designed by MOH ESTUDIO, blueprint tubes, and a construction helmet.