Visual Identity for vegan burgers and hotdogs

Client: Patrick Pérez Maya.

Scope: Visual identity.

Services: Packaging, Icon Design, Strategy, Visual Systems.

Merging a simple color palette with shapes and textures inspired by the products, a visual language was created to sell vegan hamburgers and hotdogs.

The goal of the project was to get funds within a short period of time, so creating a full brand identity wasn’t necessary as the client stated, but rather visuals that could be posted on social media and a packaging that felt appealing to customers.

Since the client wasn’t looking for a logo, we designed three flyers and the food packaging, developing a style that could support the sales.