Fixate for Artists - Framer Landing Page

Landing page design for Fixate for Artists, a design studio that helps musicians evolve their visual identity.

I focused on creating a dark theme with vibrant accents that would appeal to the music industry aesthetic while maintaining accessibility. The main challenge was balancing professional credibility with approachability for beginners. Using modern grid backgrounds, neon-like elements, and a card metaphor for the package + access helped achieve this balance.

The design uses contrasting typography (elegant serif for "Starter" with clean sans-serif for information) and strategic color psychology (chartreuse CTAs against deep teal) to create visual hierarchy and draw attention to key benefits. This thoughtful approach resulted in a section that clearly communicates value to emerging artists while maintaining a premium feel that helps build confidence in their musical journey.