Women Alert Campaign Brand Design

I recently worked on the brand design for Women Alert, a national campaign by Public Safety Canada that focuses on raising awareness and encouraging action against firearm-related violence affecting women across Canada.

I collaborated with the website designer and worked on the logo design, and together we created a visual identity that guided the colour palette and overall look for the brand and the website.

As a result of the visual identity I worked on which contained the primary and secondary logo for the campaign, brand identity guideline, colour pallet, patterns, image generation, blog banners designs, the website designer was able to designed and built a simple, clear website that helps visitors understand the issue, read real stories, explore resources, and learn how to take action.

You can check it out here: 👉 www.womenalert.ca