End-to-end productivity tool for medical teams

Xenia Marova

Cloudberry

Simple all-in-one productivity tool for patient engagement, clinic team workflows, and medical partner collaboration. Link to the website.

Main problem

Clinics typically use 6-8 systems, causing delays, inefficiency, miscommunication, and fragmented patient care.

My role

I led the end-to-end design process for this product, consolidating multiple tools into a single, streamlined solution. The platform reduced workflow inefficiencies by 30%, improved task completion rates by 25%, and saved each team member an average of 30 minutes per day. These improvements empowered clinic teams to focus on what matters most: delivering exceptional patient care.
I designed responsive web interfaces, built and maintained a design system from scratch, conducted user workshops, and shaped the visual design and product strategy.

Results

In October 2022, we launched our pilot program in one clinic with more than 1,500 patients and eight healthcare team members. As of May 2023, we already started onboarding the next 10 clinics (with 10k+ patients), which will give us the opportunity to reach a larger audience and gain more feedback.
30 mins saved per team member per day
100% active use by clinic team members
87% patients onboarded within 24 hours
30 offices of external partners engaged
8 tools replaced at the clinic
92% patients engaged within 24 hours
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Posted Sep 30, 2024

Created an end-to-end responsive web tool that boosts patient engagement, streamlines clinic workflows, and enhances collaboration with medical partners.

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Timeline

Nov 1, 2021 - Aug 31, 2022

Clients

Vinsol

Responsive web-based app for custom-made serums
Responsive web-based app for custom-made serums
0 -> 1 educational & collaborative responsive web platform
0 -> 1 educational & collaborative responsive web platform