Rose City Film Trucks is a small, independent production truck rental company in Portland, Oregon. The owner, Buddy Rosenberg, is a 20-year film industry professional — scenic director, technical director, logistics specialist. He purchased the business from a previous owner and had been running it as a side operation alongside his set work since 2009.

When I came on, the business had no website. Bookings were handled through text messages, phone calls, and email. Fleet availability was tracked on a public Google Calendar. The logo existed but had no typographic treatment or brand system around it. There was no way for a production coordinator to check availability, compare trucks, or submit a booking request without picking up the phone.

Website. A single-page application where every section — fleet specs, availability calendar, booking request, insurance requirements, FAQ, and contact — loads into one viewport. The architecture is intentional: production coordinators are busy. Everything they need is in one place, navigable without page loads or friction.

Brand refresh. Buddy had a rose vector he used as his logo, inspired by vintage motel keychains on his truck keys. I kept the rose, gave it a forward tilt to suggest motion, and built a stacked italic sans-serif typographic treatment around it. Simple, clean, and recognizable without losing what he already had.

Custom fleet illustrations. Buddy couldn't provide quality photos of his trucks, and stock photography would have looked generic. I created custom illustrations for every vehicle in the fleet — drawn in a technical schematic style that shows the differences between trucks: cab configuration, size, jockey box count, lift gate type. The illustrations solve a practical problem and give the site a distinct visual identity.

Availability calendar and booking system. This was the core technical challenge. Buddy was already using Google Calendar to track his fleet bookings. Instead of replacing his system, I built an interface on top of it — pulling live data through the Google Calendar API so visitors can filter by truck and date, see what's available, and submit a booking request with pickup and dropoff details. No third-party booking platform. No monthly SaaS fee. His existing workflow, made visible and accessible.

Sales copy and SEO. I wrote all the site copy — value proposition, about section, FAQ content for search, insurance requirements page. The copy positions Rose City against larger, impersonal rental houses — every truck is owner-operated, every rental is personal, and the person answering the phone has actually worked on a film set.

The site replaced a workflow that depended on Buddy answering his phone. Production coordinators can now check availability, compare truck specs, and submit booking requests on their own time. Buddy gets fewer phone calls and more qualified booking requests. The system he was already using — Google Calendar — still runs underneath, so nothing about his day-to-day operations had to change.

"People are constantly saying how much they love my site." — Buddy Rosenberg, Owner

Website Design & Development · Brand Refresh · Custom Fleet Illustrations · Booking System (Google Calendar API) · Copywriting & SEO · Technical Handover

https://rosecitytrucks.com