Inbound Marketing for Sales Qualified Lead by Hilal Tasdan

Inbound Marketing for Sales Qualified Lead

Hilal Tasdan

Digital Marketer

Growth Marketer

Marketing Strategist

Ahrefs

Google Ads

Google Analytics

As a leading marketing strategist, I led the complete digital transformation of Bromcom, a UK-based SaaS provider serving over 1,000 schools. When I joined, Bromcom had limited marketing activities beyond occasional events. They faced stiff competition in the rapidly evolving EdTech sector and urgently needed a robust marketing strategy to generate demand, drive demo bookings, and boost revenue.

Goals:

Build a full-fledged digital marketing ecosystem from scratch.

Establish Bromcom as a leading brand in the UK EdTech space.

Generate consistent and high-quality leads to support revenue growth.

Challenges:

Bromcom had no prior digital marketing infrastructure.

Post-pandemic, competitors were aggressively targeting the growing school cloud-MIS market.

The client needed immediate results to maintain a competitive edge.

Strategy and Execution: I developed a multi-layered marketing strategy to ensure both immediate impact and long-term growth:

Rebranding:

Revamped Bromcom's branding to align with contemporary, professional standards.

Focused on trust-building and enhancing brand visibility.

Website Optimization:

Designed a responsive, conversion-focused website.

Implemented SEO updates and a 360-degree SEO strategy to boost organic visibility.

Digital Advertising Campaigns:

Launched PPC campaigns across search and display networks targeting key demographics.

Leveraged ad creatives designed for engagement, increasing visibility and driving demo bookings.

Content Marketing:

Developed a detailed content strategy that included blogs, webinars, and educational resources tailored for the EdTech audience.

Increased blog traffic from 300 to 3,500 monthly visitors within months with SEO-friendly, high-quality informative blog content.

Demand and Lead Generation:

Created targeted campaigns using Calendly and pop-ups to streamline demo bookings.

Built a specialized lead-nurturing funnel aligned with Bromcom’s sales goals.

Event Management:

Organized virtual and physical events to engage with stakeholders and showcase Bromcom’s offerings.

Virtual event stats for initial 3 months

Results:

+600% increase in organic traffic within the first year.

traffic increase

90% of leads generated via digital marketing channels.

100% increase in form submissions, resulting in a significant revenue boost.

marketing-led form submissions

Established a robust digital presence that set Bromcom apart from competitors in the UK market with a limited budget.

Google Ads Stats for initial 6 months

Why This Project Matters: This project highlights the power of integrating digital tools and strategies to transform traditional businesses into market leaders. My efforts not only delivered measurable results but also laid a sustainable foundation for Bromcom’s continued growth.

Let’s Connect: If you’re seeking a results-driven growth marketer to transform your business, I’d love to collaborate!

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A showcase for the power of integrating digital tools and strategies to transform traditional businesses into market leaders.

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Clients

Bromcom