Inbound Marketing for Sales Qualified Lead
Hilal Tasdan
As a leading marketing strategist, I led the complete digital transformation of Bromcom, a UK-based SaaS provider serving over 1,000 schools. When I joined, Bromcom had limited marketing activities beyond occasional events. They faced stiff competition in the rapidly evolving EdTech sector and urgently needed a robust marketing strategy to generate demand, drive demo bookings, and boost revenue.
Goals:
Build a full-fledged digital marketing ecosystem from scratch.
Establish Bromcom as a leading brand in the UK EdTech space.
Generate consistent and high-quality leads to support revenue growth.
Challenges:
Bromcom had no prior digital marketing infrastructure.
Post-pandemic, competitors were aggressively targeting the growing school cloud-MIS market.
The client needed immediate results to maintain a competitive edge.
Strategy and Execution:
I developed a multi-layered marketing strategy to ensure both immediate impact and long-term growth:
Rebranding:
Revamped Bromcom's branding to align with contemporary, professional standards.
Focused on trust-building and enhancing brand visibility.
Website Optimization:
Designed a responsive, conversion-focused website.
Implemented SEO updates and a 360-degree SEO strategy to boost organic visibility.
Digital Advertising Campaigns:
Launched PPC campaigns across search and display networks targeting key demographics.
Leveraged ad creatives designed for engagement, increasing visibility and driving demo bookings.
Content Marketing:
Developed a detailed content strategy that included blogs, webinars, and educational resources tailored for the EdTech audience.
Increased blog traffic from 300 to 3,500 monthly visitors within months with SEO-friendly, high-quality informative blog content.
Demand and Lead Generation:
Created targeted campaigns using Calendly and pop-ups to streamline demo bookings.
Built a specialized lead-nurturing funnel aligned with Bromcom’s sales goals.
Event Management:
Organized virtual and physical events to engage with stakeholders and showcase Bromcom’s offerings.
Virtual event stats for initial 3 months
Results:
+600% increase in organic traffic within the first year.
traffic increase
90% of leads generated via digital marketing channels.
100% increase in form submissions, resulting in a significant revenue boost.
marketing-led form submissions
Established a robust digital presence that set Bromcom apart from competitors in the UK market with a limited budget.
Google Ads Stats for initial 6 months
Why This Project Matters:
This project highlights the power of integrating digital tools and strategies to transform traditional businesses into market leaders. My efforts not only delivered measurable results but also laid a sustainable foundation for Bromcom’s continued growth.
Let’s Connect:
If you’re seeking a results-driven growth marketer to transform your business, I’d love to collaborate!
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Posted Nov 27, 2024
A showcase for the power of integrating digital tools and strategies to transform traditional businesses into market leaders.
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