Comprehensive Marketing Strategy

Hilal Tasdan

In this project, I successfully planned and executed a go-to-market (GTM) strategy for a multi-travel brand entering a new market. The primary objective was to increase brand awareness, establish a strong presence, and drive initial demand and revenue. Through creative storytelling and data-driven advertising, I delivered impactful results that positioned the brand for success in a competitive industry.
Goals:
Build brand recognition in a new market.
Increase awareness of the brand’s products and services.
Generate demand and drive early-stage revenue.
Strategy: To achieve these objectives, I designed a multi-channel digital marketing campaign, which included:
Brand Awareness Campaign:
Launched a month-long video series across popular digital advertising platforms such as YouTube, Google Ads, Facebook Ads, and LinkedIn Ads.
Ensured consistent branding by maintaining a unified theme for all video series and related content pillars.
Creative Content Development:
Partnered with a creative agency to craft a compelling video concept that captured audience attention.
Focused on relatable, engaging storytelling to connect with the target demographic.
Filming Stage
Advertisement
Targeted Advertising:
Leveraged audience insights to target specific customer segments on each platform, optimizing reach and engagement.
Monitored campaign performance and refined ad placements in real-time to maximize impact.
Execution:
Designed and implemented a full-funnel advertising strategy, starting with high-visibility brand awareness campaigns.
Released the video series tens of times over a month to ensure consistent exposure.
Coordinated all marketing materials to align with the brand’s unique tone and visual identity.
Results:
Successfully established the brand as a recognized name in a new market.
Achieved significant reach and engagement metrics across all digital platforms.
Generated measurable demand, contributing to early-stage revenue growth.
Key Learnings: This project underscored the importance of a cohesive brand narrative and targeted multi-platform advertising in driving both awareness and conversion. It also highlighted the value of collaborating with creative partners to develop fresh, attention-grabbing content.
Next Steps: I am eager to share my expertise with other businesses aiming to enter new markets or elevate their brand presence. If you’re looking for a growth marketing partner to craft and execute a tailored GTM strategy, let’s connect!
Contact: Ready to grow your brand? Let’s discuss how I can help you achieve your goals.
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Posted Nov 27, 2024

Developed a powerful go-to-market strategy for the brand to increase brand awareness and generate more demand.

Multi-channel Marketing Strategy | drive sales with demand gen
Multi-channel Marketing Strategy | drive sales with demand gen
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