As the Head of Marketing for a global call center studio brand primarily serving the U.S., I identified a strategic opportunity to expand into the Philippine market. To capitalize on this, I developed and executed a comprehensive go-to-market (GTM) strategy, which involved event sponsorship, targeted advertising, and strategic partnerships. The results exceeded expectations and solidified the brand's position in the region.

Establish the brand in the Philippine market.

Build awareness and generate qualified leads.

Forge partnerships and create long-term business opportunities.

Strategy: To enter the market effectively, I implemented a multi-pronged approach:

Curated an engaging exhibition booth experience aligned with the brand’s identity.

Leveraged digital platforms to amplify the event’s reach and attract a focused audience.

Coordinated efforts with local partners to ensure relevance and cultural alignment.

Achieved over 50 qualified lead form submissions from a highly targeted audience.

Established partnerships that contributed to the brand’s ongoing success in the region.

Outperformed expectations for a niche, management-focused event, driving sustained business growth in the Philippine market over the last three years.

Key Learnings: This project demonstrated the power of combining in-person event marketing with digital advertising to penetrate new markets. It also highlighted the importance of partnerships and precise audience targeting in achieving tangible business outcomes.

Next Steps: I am excited to help other companies replicate this success in new markets. If you're looking for a skilled marketer to lead your expansion efforts, let’s connect and discuss your vision!

Contact: Let’s create impactful growth strategies together.