Gambaru is a specialty coffee

Gambaru is a specialty coffee shop located along Route 40 in Bariloche, Argentina. The goal was to create a name and visual identity inspired by Japanese culture, emphasizing craftsmanship, dedication, and the human touch behind high-quality products. The project aimed to move away from minimalism and embrace the expressive, chaotic nature of Japanese graphic culture, with a one-month timeline aligned with the construction and launch of the food truck.