Armando Cultivos is a brand focused on the development of living substrates and organic soil solutions for growers and producers. The goal of the project was to build a strong and professional visual identity that communicates expertise, approachability, and technical knowledge, while preserving the recognition of the “Armando” character and evolving it into a more functional, scalable, and contemporary system. The identity needed to balance organic and technical elements and remain flexible across multiple formats, products, and future brand extensions.