I manage NCR Basket's Instagram, a basketball shoe retailer, by developing content strategies, creating visuals and videos using Photoshop, Figma, Premiere Pro, and CapCut, and showcasing the latest sneaker releases, limited editions, and innovative shoe technology to engage basketball players, sneakerheads, and collectors.

To ensure the content connects with the right audience, I conduct audience research and build user profiles. I also provide weekly performance reports to analyze what works best, allowing me to refine future content and maintain strong engagement with NCR Basket's community.