I handle Hoops Point's Instagram presence, ensuring the content reflects its image as a premium basketball shoe retailer in Indonesia's top malls. My work includes developing content strategies, creating eye-catching visuals and videos using Photoshop, Figma, Premiere Pro, and CapCut, and highlighting exclusive sneaker releases, limited editions, and cutting-edge shoe technology to attract basketball players, sneakerheads, and collectors.

To keep the content relevant, I conduct audience research and build user profiles, ensuring each post connects with the right community. I also track performance through weekly reports, analyzing what works best and refining the approach for continuous improvement. This ensures Hoops Point stays ahead while keeping its audience engaged and excited.